Semiotics in Advertisement

What is Semiotics?

Semiotics is the study of signs and symbols and their use or interpretation. "We could see in adverts everyday the symbols that they show us what they gonna pass to us without saying it directly in the ad."

For example this advert from Apple, where their compare mac versus pc. First they use two complete different man for their ad, the man that represents the pc have a more "formal" look like if is going to work and the man that is the mac representation is using more "informal" clothes like jeans, a t-shirt and a hoodie; in some of the adverts the "pc guy" is considered boring and slow, and the "mac guy" is considered more fun and have more stuff inside but more compact like itunes or imovie that could join all of your information together without slowing your computer.