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Skills Required to Pursue a Creative Media Career

Areas that should be used in the sector:

  • Recording/Editing journalistic material;

  • Writing content for different platforms;

  • Technical editing skills across different media;

  • Technical skills in Tv, interactive media and post production;

  • Ideas development;

  • Research;

  • Story finding;

  • Storytelling;

  • Archiving;

  • Digital Animation;

  • Understanding diverse audiences;

  • Customer service;

  • Team working;

  • Communication and presentation;

  • Pitching to employers;

  • Exploiting converging technology;

  • The digital end to end process;

  • Project management;

  • Craft and technical skills;

  • Photo imaging;

  • Employ ability;

  • Working as a freelancer;

  • Professional behaviour in Creative Media;

  • Communicating using digital marketing;

  • Manage audio material;

  • Assist with radio productions.

Some work areas that I'm interested and the skills that they ask for:

Broadcast Assistant Skills:

  • Strong organisational skills;

  • Accuracy and attention to detail;

  • Knowledge of the radio market, different station and programme styles, and audience demographics;

  • Basic understanding of the law, ethics and industry regulation as they affect radio production.

Radio Producer Skills:

  • Know how to access, evaluate and use all relevant information sources and images sources including libraries, archives, the internet, academic and other research documents;

  • Know how to ensure the necessary licences or clearances are obtained. They are expected to understand and comply with media law, regulation and industry codes;

  • Should be able to operate various radio stations, and to record audio both in studios and on location.

Programme Controller/Programme Director Skills:

  • Excellent communication and presentation skills;

  • Sound editorial judgement;

  • Business and finance skills;

  • Confidence and decisiveness;

  • Facility for managing creative teams, and encouraging acceptable creative risk taking;

  • Ability to give/accept feedback, and manage performance;

  • Ability to encourage frank and constructive reviews of output;

  • Ability to deal effectively with team members of differing temperaments and morale.

Radio Reporter Skills:

  • Excellent writing and storytelling skills witch they cab adapt for different audiences and platforms;

  • Ability to cope with the demands of live reporting and interviewing;

  • Empathy and patience, the ability to build report and draw information.

Advertising and Editorial Photographer Skills:

  • Enjoy travel, meeting people and solving visual challenges;

  • Be able to interpret ideas and stories through original and emotive photographic images;

  • Understand the principles of composition, have an appreciation of shape, form, colour and tone;

  • Be organised, practical and creative;

  • Have calm, friendly attitude, coping well with busy and stressful situations;

  • Be highly motivated and self-confident in order to promote yourself;

  • Have good communication skills;

  • Be skilled in image-management software.

Art Editor Skills:

  • Have a keen and develop visual style;

  • Be able to implement creative ideas swiftly and elegantly;

  • Be a strong communicator;

  • Have a good attention to detail;

  • Be fluent in various desing software packages, such as Photoshop and InDesign;

  • Thrive when under pressure.

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