Proposal and Treatment- Advert
Video Proposal
This video is going to be a 30s TV Advert and is going to advertise one product of our choice, in my case the product is going to be Smarties.
This advert is going to respond why that smarties is "better" option in the category of sweets for kids, why is healthier for them that another brands similar on the market.
What I'm going to do in this advert is a Stop Motion using the smarties to create images and explain why they are better that the "old version": now they don't use artificial colours in their products and they start to introduce flavour in their candy (in the orange smartie they start to use Orange Oil).
My main target audience is children (between 6 and 10), they are normally the ones who want to buy candy, but the advert has to call the parent's attention too because they are the ones that buy the products for their kids.
In the beginning the advert was going to be different: was about M&M's and how their slogan applied to real life was a great thing for the kids but mainly for the parents, "Melts in your mouth, not in your hands"; but when you start reading the nutritious bars in the bag you are going to read a lot of words that you can't understand and most of them, when start to researching about that, are all artificial colours that they use to give that beautiful and bright colour that we see and make the product more appealing.
For this project I would need a camera and a tripod; maybe using the studio for the place where I'm going to take the photos. For the background I'm going to use a cardboard or a blackboard, like that I could drawing and that way interact with the smarties. Could draw some trees, a sun or clouds with chalk or crayon depending on the type of background that I'm using.
For the editing I'm going to use Adobe Premiere CC, for editing the video, and Adobe Bridge CC, that way I can see all the photos for the video and put them all in order.
Treatment
The way that I thought to be a good idea to "hook my audience" was making a fun and easy advert for the kids that can call their attention and make them want to buy/eat the product. for the parents side use reasons why they can buy that candy for their kids without a problem, like kinder in the chocolate bar "world" that have milk in their ingredients, make them more "kid friendly" that other chocolate bars. The style that I want to get in this advertisement is a family style, that family could see, appreciate and then talk about it.
In this particular advert I'm not going to use any character or any toy.
The message that I want to give is that smarties is better for your kids that another brand, that now they aren't using artificial colours and don't use chemical to achieve the colour that they want, like they use now a natural blue dye derived from the Spirulina that simply is a blue-green algae and is also use in "healthy foods' like smoothies and is considered a superfood.
